Gaya APA

DONNELLY, J, H., PETER, J, P. (2004). Marketing management: knowledge and skills (7th.ed.). BOSTON: MCGRAW HILL-IRWIN.

Gaya MLA

DONNELLY, JAMES, H.., PETER, J., PAUL. "Marketing management: knowledge and skills". 7th.ed. BOSTON: MCGRAW HILL-IRWIN, 2004. Text.