Gaya APA

BELCH, GEORGE E.. (2004). Advertising and promotion: an integrated marketing communications perspective (6th. ed.). BOSTON: MCGRAW HILL-IRWIN.

Gaya Chicago

BELCH, GEORGE E.. Advertising and promotion: an integrated marketing communications perspective. 6th. ed. BOSTON: MCGRAW HILL-IRWIN, 2004. Text.

Gaya MLA

BELCH, GEORGE E.. Advertising and promotion: an integrated marketing communications perspective. 6th. ed. BOSTON: MCGRAW HILL-IRWIN, 2004. Text.

Gaya Turabian

BELCH, GEORGE E.. Advertising and promotion: an integrated marketing communications perspective. 6th. ed. BOSTON: MCGRAW HILL-IRWIN, 2004. Print.