Gaya APA

BELCH, G, E. (2004). Advertising and promotion: an integrated marketing communications perspective (6th. ed.). BOSTON: MCGRAW HILL-IRWIN.

Gaya MLA

BELCH, GEORGE, E.. "Advertising and promotion: an integrated marketing communications perspective". 6th. ed. BOSTON: MCGRAW HILL-IRWIN, 2004. Text.