Gaya APA

MCCARTHY, E, J., PERREAULT, W, D. (2003). Applications in basic marketing: clipping from the popular business press . BOSTON: MCGRAW HILL-IRWIN.

Gaya MLA

MCCARTHY, E., JEROME., PERREAULT, WILLIAM, D.. "Applications in basic marketing: clipping from the popular business press". BOSTON: MCGRAW HILL-IRWIN, 2003. Text.